Which is driving organisations to invest in crm, Marketing Management

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Question :

(a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations.

(b) To achieve CRM strategy goals, Information Technologies are used to better analyze information about prospects and customers. Discuss on the critical information that can be derived from a CRM system.

(c) State one reason which is driving organisations to invest in CRM.

(d) You are a CRM Consultant and have to advise a potential CRM client on the areas where CRM can help an organization. Explain where CRM can help an organisation?


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