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Question :
(a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations.
(b) To achieve CRM strategy goals, Information Technologies are used to better analyze information about prospects and customers. Discuss on the critical information that can be derived from a CRM system.
(c) State one reason which is driving organisations to invest in CRM.
(d) You are a CRM Consultant and have to advise a potential CRM client on the areas where CRM can help an organization. Explain where CRM can help an organisation?
Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter
Question 1: (a). Elaborate using examples, two advantages the internet provides to direct marketers. (b). Apart from online marketing as a form of direct marketing, de
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
Some people argue that the presence of an outside threat correlates with a high degree of team cohesion. Would you agree or disagree? Explain your answer.
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QUESTION 1 Describe how HubSpot has applied its own Inbound marketing techniques to promote the company. QUESTION 2 Perform a situational analysis for HubSpot highlight
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
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