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What is the difference between Integrated Manufacturing and Reengineering? Integrated manufacturing: This provides a new approach for manufacturing. All the system compos
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
What is Idea Generation Strategy Development? Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product m
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution
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Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
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