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Q. What is advertising ?
Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several products many brands are available in the market. Each company wants to improve the market shares. Now consumers dominate the market. Advertising is a significant means to influence the potential customer. It is a significant tool of marketing. Advertisement manipulates the customer attitudes and purchase behaviour. Advertisement raise brand-familiarity develop image and help the organization in increasing its market shares.
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
consumer mind is a block box
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
pryamid structure at information system
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
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