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Q. What is advertising ?
Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several products many brands are available in the market. Each company wants to improve the market shares. Now consumers dominate the market. Advertising is a significant means to influence the potential customer. It is a significant tool of marketing. Advertisement manipulates the customer attitudes and purchase behaviour. Advertisement raise brand-familiarity develop image and help the organization in increasing its market shares.
Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o
importance of product differentiation
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
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Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
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