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Q. What is advertising ?
Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several products many brands are available in the market. Each company wants to improve the market shares. Now consumers dominate the market. Advertising is a significant means to influence the potential customer. It is a significant tool of marketing. Advertisement manipulates the customer attitudes and purchase behaviour. Advertisement raise brand-familiarity develop image and help the organization in increasing its market shares.
Question 1: If an organisation decides to start trading internationally, besides exporting, it has various modes of entry. Critically explain and evaluate each mode of entry wi
What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
how to position the competitors in cross map.
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
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Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
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