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corelate the term engeneering and managerial economics
Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
definition of brand
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
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