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1. What kind of sales force model do you think will work best for your new product/service, and why?
2. How will your salespeople be compensated, and how might you organize the sales force for maximum coverage of your target market?
3. How does your sales strategy integrate with your channel strategy, as previously documented?
4. What type of training do you think your salespeople will require in order to be proficient in selling your product/service?
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
Characteristics of Sellings oriented concept of marketing, Marketing Management
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
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