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1. What kind of sales force model do you think will work best for your new product/service, and why?
2. How will your salespeople be compensated, and how might you organize the sales force for maximum coverage of your target market?
3. How does your sales strategy integrate with your channel strategy, as previously documented?
4. What type of training do you think your salespeople will require in order to be proficient in selling your product/service?
What is the wording of the Hawkins Best and Coneef about consumer behaviour? In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of i
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prepare a marketing plan
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Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus
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