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Question 1:
Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour.
Question 2:
For any organization of your choice, you are required to write a memo, addressed to your Marketing Director, in which you.
a) Discuss the significance of the growth of internet media in relation to consumer behaviour.
b) Examine the implications of the internet media for your business, and suggest ways in which it could be exploited.
List out the secondary sources of information while pursuing market research.
what are all about brands and branding policies?
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
what''s Challenges in Implementing E-CRM?
(a) Show one movie genre of particular interest to you and give examples from relevant films to illustrate the conventions used. To what extent do you think that genre conventions
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
Question: Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncerta
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
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