Consumer buying behaviour and industrial buying behaviour, Marketing Management

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Question 1:

Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour.

Question 2:

For any organization of your choice, you are required to write a memo, addressed to your Marketing Director, in which you.

a) Discuss the significance of the growth of internet media in relation to consumer behaviour.

b) Examine the implications of the internet media for your business, and suggest ways in which it could be exploited.

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