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Question 1:
Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour.
Question 2:
For any organization of your choice, you are required to write a memo, addressed to your Marketing Director, in which you.
a) Discuss the significance of the growth of internet media in relation to consumer behaviour.
b) Examine the implications of the internet media for your business, and suggest ways in which it could be exploited.
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris
explain the various approaches that are followed by FMCG companies in test marketing
PRODUCT MIX OF LG COMPANY
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