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Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
what is library marketing?
Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f
Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
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