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State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
use the equation of 42 divded by 7 to write 2 promblems one about sharing the other about grouping
various approaches that are followed by FMCG companies test marketing in marketing management
Define and explain these concepts (reach and frequency).
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