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What is Mass Marketing?
Mass Marketing:
Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production, mass promotion and mass distribution of one product for all buyers. It would be a logical strategy when all consumers were alike about their wants, needs and demands with similar background, experience and education.
prodact mix of lg company
what are your views of targeting of a product of children in todays world in case of ethicist?
What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The
consumer mind is a black box
Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
Given the locations of mesh routers and their traffic demands, one can have the network configuration designed A network configuration is called a feasible network configuration (F
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
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