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What is Mass Marketing?
Mass Marketing:
Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production, mass promotion and mass distribution of one product for all buyers. It would be a logical strategy when all consumers were alike about their wants, needs and demands with similar background, experience and education.
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Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
consumer mind is a black box discuss
henry assael model of buying decision behaviour along with the diagram
Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
What do you mean by product mix .
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
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