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What is Mass Marketing?
Mass Marketing:
Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production, mass promotion and mass distribution of one product for all buyers. It would be a logical strategy when all consumers were alike about their wants, needs and demands with similar background, experience and education.
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explain the various approaches that are followed by FMCG companies in test marketing.
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
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A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows: Season 2006 2007
various approaches followed by FMCG companies in test marketing
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
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Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution
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