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Question 1:
A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives.
(a) Using suitable examples, describe the guidelines available for deciding on the form and layout of a questionnaire.
(b) Describe any two primary scales of measurement that may be used by researcher.
Question 2:
Burger King has prepared a new cooking process that makes hamburger taste better. Before the new hamburger is introduced in the market the company would like to know about consumer opinion. A sample size of 500 individuals including students and working people are considered. Both non-probability sampling and probability sampling is to be used for the survey.
(a) Show the various sampling techniques that the company may consider. (b) Explian any two methods for collecting survey data by Burger King. (c) What information could the company gather during the research process?
Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation. Analysis of recent historical
Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach
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typesa of branding like producer''s name,picture-figure,name of product,colour
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
Kali left school and traveled toward her friend''s house at an average speed of 40 km/h. Matt left one hour later and traveled in the opposite direction with an average speed of 50
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
how was the need for this product identified?
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
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