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Question 1:
A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives.
(a) Using suitable examples, describe the guidelines available for deciding on the form and layout of a questionnaire.
(b) Describe any two primary scales of measurement that may be used by researcher.
Question 2:
Burger King has prepared a new cooking process that makes hamburger taste better. Before the new hamburger is introduced in the market the company would like to know about consumer opinion. A sample size of 500 individuals including students and working people are considered. Both non-probability sampling and probability sampling is to be used for the survey.
(a) Show the various sampling techniques that the company may consider. (b) Explian any two methods for collecting survey data by Burger King. (c) What information could the company gather during the research process?
What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo
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What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts
Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl
This is the number of times a consumer purchases the similar product within a specific time interval.
impact of having inadequate system design in the lead time and engineering cost
Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
marketing concept
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