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Question 1:
A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives.
(a) Using suitable examples, describe the guidelines available for deciding on the form and layout of a questionnaire.
(b) Describe any two primary scales of measurement that may be used by researcher.
Question 2:
Burger King has prepared a new cooking process that makes hamburger taste better. Before the new hamburger is introduced in the market the company would like to know about consumer opinion. A sample size of 500 individuals including students and working people are considered. Both non-probability sampling and probability sampling is to be used for the survey.
(a) Show the various sampling techniques that the company may consider. (b) Explian any two methods for collecting survey data by Burger King. (c) What information could the company gather during the research process?
With aid of an example of a manufacturer, define segmentation?
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What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea
Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p
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various approaches followed by FMCG companies in test marketing
The physical attributes of a product constitute a tangible product.
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
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