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Question 1:
A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives.
(a) Using suitable examples, describe the guidelines available for deciding on the form and layout of a questionnaire.
(b) Describe any two primary scales of measurement that may be used by researcher.
Question 2:
Burger King has prepared a new cooking process that makes hamburger taste better. Before the new hamburger is introduced in the market the company would like to know about consumer opinion. A sample size of 500 individuals including students and working people are considered. Both non-probability sampling and probability sampling is to be used for the survey.
(a) Show the various sampling techniques that the company may consider. (b) Explian any two methods for collecting survey data by Burger King. (c) What information could the company gather during the research process?
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
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Explain the involving marketing tourism using diagram
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Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
typesa of branding like producer''s name,picture-figure,name of product,colour
"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
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