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Question 1:
A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives.
(a) Using suitable examples, describe the guidelines available for deciding on the form and layout of a questionnaire.
(b) Describe any two primary scales of measurement that may be used by researcher.
Question 2:
Burger King has prepared a new cooking process that makes hamburger taste better. Before the new hamburger is introduced in the market the company would like to know about consumer opinion. A sample size of 500 individuals including students and working people are considered. Both non-probability sampling and probability sampling is to be used for the survey.
(a) Show the various sampling techniques that the company may consider. (b) Explian any two methods for collecting survey data by Burger King. (c) What information could the company gather during the research process?
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
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The portfolio of products that a given organization produces for market consumption is the product mix.
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The product margin is calculated as product sales minus the direct costs of selling the product.
Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
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what are ten important things needed for marketing to take place?
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