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Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
You are the Marketing Consultant working for a client in ANY ONE of the following firms: a soft drink manufacturer, a mobile telephone service provider, a bank, or a retail oper
SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
what is ge matrix
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
Not sure how to calculate
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