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What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount
1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
differentiate the three types of buying situations during the purchase decision
what are the significant factors that have led to the success of shoppers’ stop
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
vals model on mobilink
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
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