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Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
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How should shoppers Stop develop its demand forecasts?
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
Question: XYZ Company is producing and marketing cotton textiles to local markets. Currently, because of stiff competition its sales volume is decreasing from time to time.
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
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