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Question 1:
(a) What is meant by knowledge management strategy?
(b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for your organization.
(c) What are the major constraints and challenges that you would expect to face while developing and implementing such a knowledge management initiative?
Question 2:
(a) Differentiate between expressed knowledge, expressible knowledge and inexpressible knowledge.
(b) Discuss some of the HR processes and practices that should be aligned to strengthen knowledge management implementation in an organisation.
(c) Describe the Data Hierarchy.
Q. Define the Steps Involved in media planning? Steps Involved in media planning:- - To know regarding target market. - To Consider different Factors Affecting Media Plan
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