Corporate identity in marketing, Marketing Management

Assignment Help:

Question

(a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by:

(i) Corporate identity in marketing.

(ii) Corporate identity in the Sociological sense.

(iii) Corporate identity from an Organizational point of view.

(b) Definition of branding is:

The creation, development and maintenance of a mutually-valuable relationship with a strategically selected group of customers, through the medium of a fresh and compelling elaborated proposition that is delivered consistently over time.

(i) Why do you need to define your brand?

(ii) The brand should be defined according to 8 dimensions? List them with brief explanations.


Related Discussions:- Corporate identity in marketing

Explain numbers of features in marketing offer customers, Explain about the...

Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o

Affected factors of strategies human resource investment, How many factors ...

How many factors are affected of strategies human resource investment decision? There are numerous factors which considered of strategies human resource investment decision. Su

Illustrates advertisement and ethics together in points, Illustrates Advert...

Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC

State the characteristics of communications, State the characteristics of c...

State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre

"How has your iPhone changed your career?", "How has your iPhone changed yo...

"How has your iPhone changed your career?" Please respond to the following: Identify two (2) technological innovations that have changed the fundamental manner in which companies

What are the complexity of the communications, What are the complexity of t...

What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks

Consumers confound marketers, Identify all the environment factors that can...

Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact

301, value pricing products

value pricing products

Functions of headlines, Functions of Headlines:- To pull attention ...

Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd