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Question
(a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by:
(i) Corporate identity in marketing.
(ii) Corporate identity in the Sociological sense.
(iii) Corporate identity from an Organizational point of view.
(b) Definition of branding is:
The creation, development and maintenance of a mutually-valuable relationship with a strategically selected group of customers, through the medium of a fresh and compelling elaborated proposition that is delivered consistently over time.
(i) Why do you need to define your brand?
(ii) The brand should be defined according to 8 dimensions? List them with brief explanations.
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
The product margin is calculated as product sales minus the direct costs of selling the product.
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
What is the physical evidence of tea business?
remidies or green marketing
Question 1: (a). Elaborate using examples, two advantages the internet provides to direct marketers. (b). Apart from online marketing as a form of direct marketing, de
critically analyze mr.vincent''s reasoning
Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
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