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Question 1:
Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries.
a) Identify and describe the forces involved in the ‘Micro' and ‘Macro' marketing environment. Use examples to illustrate your answer.
b) Explain 3 benefits that Mc Donald would derive by conducting environmental analysis.
Question 2:
All products go through what is termed a life cycle. Classically, the Product Life Cycle (PLC) represents the progression of a product through four stages of its life.?
a) Define the term "Product Life Cycle".
b) Describe the stages, and show with examples the marketing strategies to be applied at each stage.
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
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A new technology mobile which get auto charge while using.
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Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut
5
definition of brand
Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •
the relationship between the 4Ps
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