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Question 1:
Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries.
a) Identify and describe the forces involved in the ‘Micro' and ‘Macro' marketing environment. Use examples to illustrate your answer.
b) Explain 3 benefits that Mc Donald would derive by conducting environmental analysis.
Question 2:
All products go through what is termed a life cycle. Classically, the Product Life Cycle (PLC) represents the progression of a product through four stages of its life.?
a) Define the term "Product Life Cycle".
b) Describe the stages, and show with examples the marketing strategies to be applied at each stage.
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What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
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what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing
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WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
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