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Question 1:
Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries.
a) Identify and describe the forces involved in the ‘Micro' and ‘Macro' marketing environment. Use examples to illustrate your answer.
b) Explain 3 benefits that Mc Donald would derive by conducting environmental analysis.
Question 2:
All products go through what is termed a life cycle. Classically, the Product Life Cycle (PLC) represents the progression of a product through four stages of its life.?
a) Define the term "Product Life Cycle".
b) Describe the stages, and show with examples the marketing strategies to be applied at each stage.
Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i
Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
Discuss about the natural environment?
Explain about the Telnet in brief. Telnet: This is a terminal emulation program for TCP/IP networks as like the Internet. The program of Telnet runs on your computer and
Please perform required valuations in the template provided. What conclusions can you draw from the value range obtained? Could you suggest a change in the template to improv
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
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Question 1: (a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propag
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