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Question 1:
Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries.
a) Identify and describe the forces involved in the ‘Micro' and ‘Macro' marketing environment. Use examples to illustrate your answer.
b) Explain 3 benefits that Mc Donald would derive by conducting environmental analysis.
Question 2:
All products go through what is termed a life cycle. Classically, the Product Life Cycle (PLC) represents the progression of a product through four stages of its life.?
a) Define the term "Product Life Cycle".
b) Describe the stages, and show with examples the marketing strategies to be applied at each stage.
importance of product differentiation
the core concept marketing
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Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
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