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Question 1:
As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to:
a. explain how the principle of branding can be used to compete in this market by providing added value for customers.
b. outline how the marketing mix (7Ps) is used to convey the brand?s positioning.
Question 2:
Using examples from a non-profit organisation of your choice (e.g. a charity or government department):
a. examine how stakeholders can benefit from adopting a marketing orientation approach, in a non-profit organisation.
b. explain how you would proceed to transform the non-profit organisation into a marketing orientated one.
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
With aid of an example of a manufacturer, define segmentation?
Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio
What is the working of final or last barrier to exchange in channels distribution? All problem are signifies the discrepancy of quantity and assortment within the exchange proc
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
describe management skills
What is the role of market intermediaries? Marketing Intermediaries: Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to la
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
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