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Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
How many types of advertising are involved in distribution channels? Types of advertisement in distribution channels are as follows: Consumer Advertisement, Business-to-Busi
A rectangular solid block of ice is melting such that the height is always twice the edge of the square base. Find the expression for the instantaneous rate of change of surface ar
Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
what are the problems with green marketing? And what are there remedies?
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