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Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
Q. Illustrate the Features of Advertisement? 1) Paid form :- Advertisement is certainly not free of cost. The company has to formulate the payment to the media used for advert
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
Mega marketing: It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties i
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
how to maintain quality assurance in management? whose procedures of manufacturing for goods in Pharmaceutical companies. please discuss in easy words?
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
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