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bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.
Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression
Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of
Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
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