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Question 1
The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
Question 2
List down the factors that help build a brand. What is the role of brand image in event marketing?
Question 3
Events also need to be promoted to make them successful. How will you manage Public Relations for events? Discuss the stages in PR strategy
Question 4
What are the main factors that influence consumer behaviour? Explain social factors as a major determinant of consumer behaviour
Question 5
Define sales promotion. Describe the various sales promotion tools that are targeted at customers Question 6
What is a creative brief? Why is it important for an event?
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1. Transforming marketing strategies to create more customer v
discuss the henry assael model on buying decision behaviour
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
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