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Question 1
The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
Question 2
List down the factors that help build a brand. What is the role of brand image in event marketing?
Question 3
Events also need to be promoted to make them successful. How will you manage Public Relations for events? Discuss the stages in PR strategy
Question 4
What are the main factors that influence consumer behaviour? Explain social factors as a major determinant of consumer behaviour
Question 5
Define sales promotion. Describe the various sales promotion tools that are targeted at customers Question 6
What is a creative brief? Why is it important for an event?
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
what are significant factors that have led to the success of shoppers'' stop? at least 200 words
Market growth is the measured potential for a product type to attract more consumers spending.
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
What is the effective way to Internet marketing strategy? There is no certain formula for an effective internet marketing strategy. This depends upon your individual situation.
Identify FIVE factors that should be taken into account when forecasting an organisation's need for additional staff. Future Operations/demand Future planned levels of org
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
Explain the stages in the Product Life Cycle with examples.
brief explanation on positioning
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
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