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Question 1
The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
Question 2
List down the factors that help build a brand. What is the role of brand image in event marketing?
Question 3
Events also need to be promoted to make them successful. How will you manage Public Relations for events? Discuss the stages in PR strategy
Question 4
What are the main factors that influence consumer behaviour? Explain social factors as a major determinant of consumer behaviour
Question 5
Define sales promotion. Describe the various sales promotion tools that are targeted at customers Question 6
What is a creative brief? Why is it important for an event?
Who are the participants of business buying process,under any Organization?
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
formula for the calculation of the area of equilateral triangle
Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com
Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
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