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which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th
explain the various approaches that are followed by FMCG companies in test marketing
A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi
Question: You have been asked to attend a Design Workshop, of 200 people, to discuss the main importance of conventional advertising mediums. Being a student of Creative Advert
Illustrates the working of second barrier of exchange in channels distribution? The second barrier to smooth exchange procedure arises due to time of production and the time at
Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
Question 1: The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the exte
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