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Explain about the Individual Customer Marketing.
Individual Customer Marketing:
As a marketers detects as several segments as there are consumers then each segment is composed of only one consumer, this has been known an individual. Marketing is as customized marketing. This results while the marketer believes such that no two consumers will respond similar way to its marketing efforts.
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
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Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
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