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Explain about the Individual Customer Marketing.
Individual Customer Marketing:
As a marketers detects as several segments as there are consumers then each segment is composed of only one consumer, this has been known an individual. Marketing is as customized marketing. This results while the marketer believes such that no two consumers will respond similar way to its marketing efforts.
how is rapid globalisation a challenge in the 21st century.
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
Various approaches by FMCG companies ..
-12-x=8x-32
process of disigning distribution channel
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
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Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples
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