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Explain about the Individual Customer Marketing.
Individual Customer Marketing:
As a marketers detects as several segments as there are consumers then each segment is composed of only one consumer, this has been known an individual. Marketing is as customized marketing. This results while the marketer believes such that no two consumers will respond similar way to its marketing efforts.
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
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How should shoppers Stop develop its demand forecasts?
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