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Question 1:
(i). Describe briefly characteristics of relationship marketing.
(ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline benefits of this practice to salespersons and the organisation.
Question 2:
(i). Identify and describe briefly an IT enabled service.
(ii). Describe 3 ethical issues to be considered with the service mentioned above in Q5 (i).
(iii). Outline 3 consumer values related to your answer in Q5 (i).
(iv). How can technology be used effectively for consumer welfare?
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
#quest explain the ansoff product or makerting mix and its revance in makerting.
What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
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