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Question 1:
(i). Describe briefly characteristics of relationship marketing.
(ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline benefits of this practice to salespersons and the organisation.
Question 2:
(i). Identify and describe briefly an IT enabled service.
(ii). Describe 3 ethical issues to be considered with the service mentioned above in Q5 (i).
(iii). Outline 3 consumer values related to your answer in Q5 (i).
(iv). How can technology be used effectively for consumer welfare?
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
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Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
Explain right to safety
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r
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