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Question 1:
(i). Describe briefly characteristics of relationship marketing.
(ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline benefits of this practice to salespersons and the organisation.
Question 2:
(i). Identify and describe briefly an IT enabled service.
(ii). Describe 3 ethical issues to be considered with the service mentioned above in Q5 (i).
(iii). Outline 3 consumer values related to your answer in Q5 (i).
(iv). How can technology be used effectively for consumer welfare?
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
what are significant factors that have led to the success of shoppers'' stop? at least 200 words
Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ
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