Presentation on event planning group, Marketing Management

Assignment Help:

The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of December 2009. The corporate culture is 'work hard and reap the rewards'.

You should plan on having about 16 TOP GUN winners and another 5 Senior Managers. The group will be about 60% male and 40% female, and the average age is around 35.

The President would like your group to look at having the 'get away' in the southern states where the median daytime temperature is 70F or 20C.

The group will travel by Air 'economy 'class. The flight must be direct and leave Toronto Pearson Airport no later than 9AM and the return flight to Toronto must arrive in Toronto no later than 9PM. The location you choose must offer 'entertainment' districts, 'historic' sites, shopping, etc.

The company has arranged for the participants to park their vehicles at Pearson Airport.

 You are to consider the following when planning the event:

Wednesday will be a travel day - you are to determine the exact departure time based upon arriving at the destination no later than 3PM.

You are to ensure that the group travels with a commercial carrier and NOT with a discount or charter airline. You are to arrange for 'car' service from the airport to the destination hotel.

You are to select a 'four' or 'five' star hotel that is a major chain and NOT a boutique hotel.  The hotel must be located close to major attractions, entertainment areas, and is to have all of the expect amenities - lounge, dining, spa, exercise room, spacious guest rooms, pool area or beach, etc. 


Related Discussions:- Presentation on event planning group

How is the brand strategy defined in the product line, How is the Brand Str...

How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp

Explain about the efficiency rationale for intermediaries, Explain about th...

Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan

Market crystallization, A market development stage is the one that refers ...

A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no

State the term- message content, State the term- Message content In ...

State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and

Explain the marketing communications mix, Explain the Marketing Communicati...

Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of

Explain about the line extension, Explain about the Line Extension. L...

Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the

What is advertising standards council of principles, What is Advertising St...

What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo

Explain professional and direct purchasing in market, Explain about the Pro...

Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua

Main features of market or marketing orientation, Explain the main features...

Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd