Presentation on event planning group, Marketing Management

Assignment Help:

The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of December 2009. The corporate culture is 'work hard and reap the rewards'.

You should plan on having about 16 TOP GUN winners and another 5 Senior Managers. The group will be about 60% male and 40% female, and the average age is around 35.

The President would like your group to look at having the 'get away' in the southern states where the median daytime temperature is 70F or 20C.

The group will travel by Air 'economy 'class. The flight must be direct and leave Toronto Pearson Airport no later than 9AM and the return flight to Toronto must arrive in Toronto no later than 9PM. The location you choose must offer 'entertainment' districts, 'historic' sites, shopping, etc.

The company has arranged for the participants to park their vehicles at Pearson Airport.

 You are to consider the following when planning the event:

Wednesday will be a travel day - you are to determine the exact departure time based upon arriving at the destination no later than 3PM.

You are to ensure that the group travels with a commercial carrier and NOT with a discount or charter airline. You are to arrange for 'car' service from the airport to the destination hotel.

You are to select a 'four' or 'five' star hotel that is a major chain and NOT a boutique hotel.  The hotel must be located close to major attractions, entertainment areas, and is to have all of the expect amenities - lounge, dining, spa, exercise room, spacious guest rooms, pool area or beach, etc. 


Related Discussions:- Presentation on event planning group

Explain about the sales promotion, Explain about the Sales Promotion S...

Explain about the Sales Promotion Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of ac

Media used by competitors in advertising, Media Used by Competitors : While...

Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c

What is advertising in functions of marketing, What is advertising in funct...

What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s

GE matrix, how do I incorporate GE matrix to the palm oil production?

how do I incorporate GE matrix to the palm oil production?

Identify and illustrate five trends for travel demand, Question: (i) ...

Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a

What is meant by inventory, Question: (a) What is meant by inventory? ...

Question: (a) What is meant by inventory? (b) Name the typical items carried in inventory. (c) What are the assumptions for the Economic Order Quantity (EOQ)? (d) What

Identify and explain the marketing strategies, Perween Warsi's parents arra...

Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw

Product packaging, Product packaging: Meaning & definition: The p...

Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des

Define physical evidence, In marketing the concept of 'physical evidence' r...

In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd