Presentation on event planning group, Marketing Management

Assignment Help:

The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of December 2009. The corporate culture is 'work hard and reap the rewards'.

You should plan on having about 16 TOP GUN winners and another 5 Senior Managers. The group will be about 60% male and 40% female, and the average age is around 35.

The President would like your group to look at having the 'get away' in the southern states where the median daytime temperature is 70F or 20C.

The group will travel by Air 'economy 'class. The flight must be direct and leave Toronto Pearson Airport no later than 9AM and the return flight to Toronto must arrive in Toronto no later than 9PM. The location you choose must offer 'entertainment' districts, 'historic' sites, shopping, etc.

The company has arranged for the participants to park their vehicles at Pearson Airport.

 You are to consider the following when planning the event:

Wednesday will be a travel day - you are to determine the exact departure time based upon arriving at the destination no later than 3PM.

You are to ensure that the group travels with a commercial carrier and NOT with a discount or charter airline. You are to arrange for 'car' service from the airport to the destination hotel.

You are to select a 'four' or 'five' star hotel that is a major chain and NOT a boutique hotel.  The hotel must be located close to major attractions, entertainment areas, and is to have all of the expect amenities - lounge, dining, spa, exercise room, spacious guest rooms, pool area or beach, etc. 


Related Discussions:- Presentation on event planning group

Importance of the study of the consumer behaviour, Importance of the study ...

Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o

Promotion mix, Developing a promotion mix is contingent on many factors, in...

Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s

What are benefits of a firm by retaining its customers, What are some benef...

What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases

Explain marketing mix for the planned craft gallery, Last year Suki opened ...

Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi

Describe the marketing audit in detail, Question 1: Describe the market...

Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p

Upward strech, what are the advantages of upward strech

what are the advantages of upward strech

Importance of effective communication, Importance of Effective communicatio...

Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo

Caselet, considering the concept of product life cycle, where would you put...

considering the concept of product life cycle, where would you put video games in their life cycle?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd