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Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
my assignment (case study ) on selected organisation
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores. This company was formed to fill a vacant niche in the garlic industry. Garl
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Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
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