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(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
what is the importance of branding policies in an organisation
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
various approches followed by FMCG companies in test marketing
Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De
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