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How marketing research is investigated the consumer needs?
Marketing Research is a systematic and intensive investigation of all the phases of marketing on a continuous basis with a view to have a better understanding and knowledge about the present and future marketing problems for satisfaction of the consumer needs.
What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts
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product mix pricing,price adjustment strategy,
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
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What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
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