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How marketing research is investigated the consumer needs?
Marketing Research is a systematic and intensive investigation of all the phases of marketing on a continuous basis with a view to have a better understanding and knowledge about the present and future marketing problems for satisfaction of the consumer needs.
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What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
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