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A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies, objectives and activities to be followed for an entrepreneur to compete and operate in the market place. Robert D., Michael P., and Dean A (2008).
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
What factors affect or govern the length of a product life cycle
What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an
what is basic strategy and organizational of resources
Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste
Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
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