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Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation. Analysis of recent historical
Creative Skills and New Ideas:- Creativity is the major element of advertising. If the ad-agency is competent of generating new ideas which are creative and profitable then such a
#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
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Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you
Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
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