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Q. Explain about Return on Investment?
Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertising expenditure as an investment and not as routine revenue expenditure. Similar to other investment of the company advertising is also expected to give certain returns. Advertising can build-up an intangible asset that is known as Brand Equity. This method correlates sales as well as profit with advertising expenditure. It is based on awfully logical consideration but in practise it is awfully difficult to assess the return provided by advertising because the returns are often spread over a long period of time because of its complexity it is not used in real life.
What are the phases of Web Marketing? There are many millions of people buying online all day. When they’re not buying through you then whose fault is which - theirs or yours?
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Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
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The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
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