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Q. Explain about Return on Investment?
Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertising expenditure as an investment and not as routine revenue expenditure. Similar to other investment of the company advertising is also expected to give certain returns. Advertising can build-up an intangible asset that is known as Brand Equity. This method correlates sales as well as profit with advertising expenditure. It is based on awfully logical consideration but in practise it is awfully difficult to assess the return provided by advertising because the returns are often spread over a long period of time because of its complexity it is not used in real life.
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h
#what is personal selling,direct marketing,exhibitions?
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of
Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
understand the prospects for growth in global services
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