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Q. Explain about Return on Investment?
Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertising expenditure as an investment and not as routine revenue expenditure. Similar to other investment of the company advertising is also expected to give certain returns. Advertising can build-up an intangible asset that is known as Brand Equity. This method correlates sales as well as profit with advertising expenditure. It is based on awfully logical consideration but in practise it is awfully difficult to assess the return provided by advertising because the returns are often spread over a long period of time because of its complexity it is not used in real life.
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Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
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What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
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A vailable Market This may be refers to the combination of those clients who have an interest in a particular product or service, access to it, and the funds to pay for it
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
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