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What are views of management philosophers about marketing?
Many management philosophers consider marketing to be the most crucial function of a business. Into a business organization, where the marketing division makes the revenues necessary for the survival and development of the firm, the finance department manages such revenues, and production with manufacturing department employ them to produce products and services.
.explain Henry Assael Model of buying decision behaviour along with diagram.
Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer
please give example
1. How important do you feel the following attributes are for a bakery 1: Very Important 5: Not important at all Variety of Products 1 2 3 4 5
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
What is function of research of marketing? Functions of Research of Marketing: This means the intelligence service of organization marketing research assists in analyzing
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