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State The Concept of Marketing as an Exchange
Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For an exchange to take place there should be two or more parties, each of whom can offer something of value to the other and is prepared to enter freely into the exchange process, a transaction. It's possible to identify two main forms of exchange: market (or transactional) exchanges and relational (or collaborative) exchanges.
Discuss in detail the different Decisions concerning product mix and product line? Product Mix: The first task of Marketing Manager is to response the question. What type
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
-12-x=8x-32
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marketing environment
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Question 1: (a) What is meant by knowledge management strategy? (b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
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