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This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
Explain the term -Personal selling You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a d
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
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