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Characteristics of the sales promotion:
1. Sales promotion does not include advertisement, personal selling and publicity.
2. Sales promotion activities are not regular activities. These are purely temporary and are performed at certain times such as display, free samples, exhibitions, etc.
3. It makes advertisement and personal selling is more effective.ng
4. Sales promotion encourages dealers, distributers and consumers.
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Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
process involved in designing channels
.explain Henry Assael Model of buying decision behaviour along with diagram.
brief explanation on positioning
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#question.What would be a good example .
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