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Characteristics of the sales promotion:
1. Sales promotion does not include advertisement, personal selling and publicity.
2. Sales promotion activities are not regular activities. These are purely temporary and are performed at certain times such as display, free samples, exhibitions, etc.
3. It makes advertisement and personal selling is more effective.ng
4. Sales promotion encourages dealers, distributers and consumers.
DEVELOP an appropriate organisational context of the project
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
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what are the problems with green marketing? And what are there remedies?
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
A negative reaction on the part of buyer to price change by your company
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
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