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Characteristics of the sales promotion:
1. Sales promotion does not include advertisement, personal selling and publicity.
2. Sales promotion activities are not regular activities. These are purely temporary and are performed at certain times such as display, free samples, exhibitions, etc.
3. It makes advertisement and personal selling is more effective.ng
4. Sales promotion encourages dealers, distributers and consumers.
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
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Service-firm-sponsored retailer franchise system
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