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Characteristics of the sales promotion:
1. Sales promotion does not include advertisement, personal selling and publicity.
2. Sales promotion activities are not regular activities. These are purely temporary and are performed at certain times such as display, free samples, exhibitions, etc.
3. It makes advertisement and personal selling is more effective.ng
4. Sales promotion encourages dealers, distributers and consumers.
What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
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Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011. Interest is paid annually on December 31. The market rate of interest on this dat
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Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
hstory of marketing
Illustrate the term market and its managing. We comprehend a market like the set of all actual and potential buyers of a service or product, and we control the marketing by ana
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