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What is related product diversification?
A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as well as distinct products. If the Co. Diversity into unrelated products it is termed as “Scramble Diversification”. Conversely, Bata Shoe Company has diversified within related products through marketing socks and boot polish. This is termed as “related product diversification”.
what is meant by line extension of a product?
Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim
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