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What is related product diversification?
A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as well as distinct products. If the Co. Diversity into unrelated products it is termed as “Scramble Diversification”. Conversely, Bata Shoe Company has diversified within related products through marketing socks and boot polish. This is termed as “related product diversification”.
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi
Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
various approaches of test marketing
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
what are the approaches used by FMCG companies in test marketing?
Q. Calculate Percentage of Sales Methods? The sum to be appropriated to advertising is arrived at by multiplying the worth of past year's sales or projected sales for the budge
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
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