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What is related product diversification?
A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as well as distinct products. If the Co. Diversity into unrelated products it is termed as “Scramble Diversification”. Conversely, Bata Shoe Company has diversified within related products through marketing socks and boot polish. This is termed as “related product diversification”.
Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.
Should video game companies continue to alter their products to include other functions, such as e-mail?
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
where you want to go in life and how you are going to get there by using social media?
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
Explain about marketing network in relationship marketing. Relationship marketing has the intend of building manually satisfying long-term relationships along with key partie
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
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