Question 1:

(i) Distinguish between global marketing and international marketing.

(ii) Explain the similarities and differences of a free trade area, a customs union, a common market and an economic union. Give an example of each.

(iii) Explain the stages of a global market development.

Question 2:

Describe, using appropriate example, how a firm distinguishes between the following strategies:

(a) Concentrated global marketing;
(b) Standardized global marketing;
(c) Differentiated global marketing.

Question 3:

Describe how a global enterprise will segment, target and position its products and services.