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Explain about marketing dynamics.
Marketing Dynamics:
Products and markets are very constantly changing because of technological advancements. Increasingly companies are using advanced technology to get the better of their competitors. The rising usage of the same technology by various companies has made it complicated for them to create and keep competitive advantage into the long run. There production cost per unit declines over time because of the learning effect that leads to reduction within the price of the product. Because of the advances into the communication technology, customers have achieved easy access to helpful and better information regarding the brands via the internet.
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
excircle?
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
what are ten important things needed for marketing to take place?
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
customer mind is a black box dicuss
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
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