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Three stage channel of distribution
When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercantile agents who act as a link between producer and wholesaler. They are also called as distributors.
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
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The percent of sales one product earns in relation to total market sales for all products in that category.
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