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Three stage channel of distribution
When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercantile agents who act as a link between producer and wholesaler. They are also called as distributors.
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
corelate the term engeneering and managerial economics
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
need requirements about supermarket dbms management system
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
Market Expansion?
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
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