Judgement method for preparing advertisement budget, Marketing Management

Assignment Help:

Q. Explain about Judgement Method for preparing advertisement Budget?

Judgement Method: - In this process advertising budget is decided by the experienced manager of company on the basis of their judgments. Here advertising budget is on the basis of arbitrary thinking of some experienced managers and not based on scientific lines. They decide the advertisement budget at a lump sum figure by considering all relevant figures like Objective of advertising, actions and reactions of customers, competitors and level of sales, availability of funds, type and cost of media and stages in product life cycle.


Related Discussions:- Judgement method for preparing advertisement budget

Simple marketing system, Simple Marketing System   Producer/ seller ...

Simple Marketing System   Producer/ seller   Communication   Consumer   Money   Product/ service   Feedback Participants in a simple marketing system:

Need\importance of a marketing information system, Need\Importance of a Mar...

Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl

Effect on standard of living in aspect of advertising, Q. Effect on Standar...

Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti

General marketing and marketing budget, 1. General Admin costs cover the ge...

1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a

What are the major public policy issues, Question 1: A. List and descr...

Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co

Potential advantages for wv8 of decentralising the cis, WV8 is a large not...

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole

What is technological environment technology, What is Technological Environ...

What is Technological Environment Technology? Technological Environment Technology: The knowledge of how to achieve tasks and objectives. Forces, those create new technolo

What is providing value cost balance, What is providing value cost balance?...

What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr

Consumer behaviour, sir, i want to creative assignments based on models of ...

sir, i want to creative assignments based on models of consumer behaviour

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd