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Q. Explain about Judgement Method for preparing advertisement Budget?
Judgement Method: - In this process advertising budget is decided by the experienced manager of company on the basis of their judgments. Here advertising budget is on the basis of arbitrary thinking of some experienced managers and not based on scientific lines. They decide the advertisement budget at a lump sum figure by considering all relevant figures like Objective of advertising, actions and reactions of customers, competitors and level of sales, availability of funds, type and cost of media and stages in product life cycle.
What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co
write a note on Importance & scope of marketing?
identify and explain four common segmenting variables
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
approaches followed by FMCG in test marketing
what is branding??? and hoe m,any types of branding we can do???
Steps involved in brand development
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
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