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Q. Explain about Judgement Method for preparing advertisement Budget?
Judgement Method: - In this process advertising budget is decided by the experienced manager of company on the basis of their judgments. Here advertising budget is on the basis of arbitrary thinking of some experienced managers and not based on scientific lines. They decide the advertisement budget at a lump sum figure by considering all relevant figures like Objective of advertising, actions and reactions of customers, competitors and level of sales, availability of funds, type and cost of media and stages in product life cycle.
What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
concepts and different core of marketing
Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
Whats next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?
List out the secondary sources of information while pursuing market research.
Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c
Why analyze the marketing environment? 1. Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge
marketing environment
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