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Q. Explain about Judgement Method for preparing advertisement Budget?
Judgement Method: - In this process advertising budget is decided by the experienced manager of company on the basis of their judgments. Here advertising budget is on the basis of arbitrary thinking of some experienced managers and not based on scientific lines. They decide the advertisement budget at a lump sum figure by considering all relevant figures like Objective of advertising, actions and reactions of customers, competitors and level of sales, availability of funds, type and cost of media and stages in product life cycle.
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
in context of marketing, explain three approaches that were use in early days
What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s
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explain what you understand by market segmentation?
process of disigning distribution channel
Factors which influence type of promotional strategies used by universities to increase enrolment
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