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Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
que es auditoria
importance of pricing decisions to an organisation
one primary segmets and two secondary segments
in context of marketing, explain three approaches that were use in early days
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
importance of Balancing Customer and Competitor Orientations
Consumer mind a black box-discus..?
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
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