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explain VAL"s theory and each types of custmors
explain Henry Assael Model of buying decision behaviour along with diagram
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
approaches of fmcg companies in test marketing
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
Question 1: Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. Detailed explanation on ‘Advertis
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