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what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
how to draw consumer profile of a typical buyer of ray ban?
XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
Process design can best be improved by Adopting a strategy of continuous improvement.
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
is product a yype of service
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