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What are the Intangible Goods
Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, government etc.). Services are basically intangible activities that provide want or need satisfaction. Medical treatment, banking, postal and insurance services etc., all fall in this category.
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
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Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
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I want a research paper to be written of around 2500 words , kindly help me in the same.
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