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What are the Intangible Goods
Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, government etc.). Services are basically intangible activities that provide want or need satisfaction. Medical treatment, banking, postal and insurance services etc., all fall in this category.
what is international marketing
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
Sample work
Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification: Old and New Values
how cost structure influence in pricing a product?
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
the implementation of the marketing mix
Q. Evaluation of Advertising Media - Newspaper? Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country l
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