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What are the Intangible Goods
Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, government etc.). Services are basically intangible activities that provide want or need satisfaction. Medical treatment, banking, postal and insurance services etc., all fall in this category.
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Explain the concept of Web marketing. Web Marketing: It is also termed as online marketing implies marketing the organizations products onto the virtual medium. In format
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
E - Marketing: Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
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