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What are the Intangible Goods
Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, government etc.). Services are basically intangible activities that provide want or need satisfaction. Medical treatment, banking, postal and insurance services etc., all fall in this category.
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
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Defffinition of concepts of marketing
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
market testing
Whats next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
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