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What are the Intangible Goods
Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, government etc.). Services are basically intangible activities that provide want or need satisfaction. Medical treatment, banking, postal and insurance services etc., all fall in this category.
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011. Interest is paid annually on December 31. The market rate of interest on this dat
What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
discuss the henry assael model on buying decision behaviour
What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b
understand the prospects for growth in global services
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
Question 1: (a) Clearly explain the concept of rules versus discretionary central banking policies. (b) Discuss the various risks faced by the financial system and disc
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