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Question 1:
(a) What do you meant by total customer satisfaction?
(b) How will customer safisfaction be measured?
(c) Explain the importance of customer value creation and discuss wayto enhance those value disciplines.
Question 2:
(a) What will a loyalty programme reasonably do?
(b) Show whether customer loyalty is synonymous to profitability.
(c) What are the pitfalls to avoid when selecting a loyalty strategy?
Question 3:
(a) What are the basic factors influencing the general pattern of consumption?
(b) Show the influences (apart from the marketing mix) that are likely to affect consumers' decision making when considering a medium size company specialising in PVC roofing system.
difference between marketing efficiency and marketing effectiveness
Enumerate in detail about the communication process At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or di
role of stakeholders in marketing planing
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
facebook service marketing mix
The Eighteenth Amendment to the U.S. Constitution is the only amendment that has been repealed. This amendment established A. federal income tax. B. prohibition of alcohol.
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
Q. What is media planning and Strategy. How you will evaluate the broadcast, print & support media. Answer: Introduction:- Media plan make a decisions how advertising time an
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
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