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Question 1:
(a) What do you meant by total customer satisfaction?
(b) How will customer safisfaction be measured?
(c) Explain the importance of customer value creation and discuss wayto enhance those value disciplines.
Question 2:
(a) What will a loyalty programme reasonably do?
(b) Show whether customer loyalty is synonymous to profitability.
(c) What are the pitfalls to avoid when selecting a loyalty strategy?
Question 3:
(a) What are the basic factors influencing the general pattern of consumption?
(b) Show the influences (apart from the marketing mix) that are likely to affect consumers' decision making when considering a medium size company specialising in PVC roofing system.
discuss the henry assael model on buying decision behaviour
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration
Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
What is the working of final or last barrier to exchange in channels distribution? All problem are signifies the discrepancy of quantity and assortment within the exchange proc
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