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Question 1:
(a) What do you meant by total customer satisfaction?
(b) How will customer safisfaction be measured?
(c) Explain the importance of customer value creation and discuss wayto enhance those value disciplines.
Question 2:
(a) What will a loyalty programme reasonably do?
(b) Show whether customer loyalty is synonymous to profitability.
(c) What are the pitfalls to avoid when selecting a loyalty strategy?
Question 3:
(a) What are the basic factors influencing the general pattern of consumption?
(b) Show the influences (apart from the marketing mix) that are likely to affect consumers' decision making when considering a medium size company specialising in PVC roofing system.
Question 1: (a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a des
what do we mean a distribution chanals?
What is Maturity Stage of Product Life Cycle? Maturity Stage: A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits s
What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
how to make ppt on this topic in 4 slides?
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
email marketing are really work ? #. dimitapapers.com
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
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