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Question 1:
(a) What do you meant by total customer satisfaction?
(b) How will customer safisfaction be measured?
(c) Explain the importance of customer value creation and discuss wayto enhance those value disciplines.
Question 2:
(a) What will a loyalty programme reasonably do?
(b) Show whether customer loyalty is synonymous to profitability.
(c) What are the pitfalls to avoid when selecting a loyalty strategy?
Question 3:
(a) What are the basic factors influencing the general pattern of consumption?
(b) Show the influences (apart from the marketing mix) that are likely to affect consumers' decision making when considering a medium size company specialising in PVC roofing system.
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
traveling salesman problem examples showing table and graphs
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
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