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Enumerate in detail about the communication process
At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or differentiating but also offers a means of exchange itself, for instance communication for entertainment, for potential solutions and concepts for education and self-esteem. Communications include intangible benefits, like psychological satisfactions associated with, for instance, entertainment value of television advertisements. Communications can also be seen as a means of perpetuating and transferring values and culture to various parts of society or networks. For instance, it's argued that way women are portrayed in media and stereotypical images of very thin or anorexic women are dysfunctional in that they set up inappropriate role models. Form and characteristics of communication process adopted by some organisations (both deliberate and unintentional use of signs and symbols used to convey meaning) help to provide stability and continuity.
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
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Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
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