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Enumerate in detail about the communication process
At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or differentiating but also offers a means of exchange itself, for instance communication for entertainment, for potential solutions and concepts for education and self-esteem. Communications include intangible benefits, like psychological satisfactions associated with, for instance, entertainment value of television advertisements. Communications can also be seen as a means of perpetuating and transferring values and culture to various parts of society or networks. For instance, it's argued that way women are portrayed in media and stereotypical images of very thin or anorexic women are dysfunctional in that they set up inappropriate role models. Form and characteristics of communication process adopted by some organisations (both deliberate and unintentional use of signs and symbols used to convey meaning) help to provide stability and continuity.
How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
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service life cycle
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
considering the cncept of product life cycle, where would ypu put video games in their life cycle?
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
describe management skills
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
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