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Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
need of documentation in international business
Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr
factors infkuencing company strategy
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
I need help on making VALS model of Mobilink JAzz Octane. Plzzz help
Marketing strategy development
Explain the various approaches that are followed by FNCG companies in test marketing
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