What is personal selling, Marketing Management

Assignment Help:

What is Personal Selling

Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, frequently representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by sponsor's representative. A salesperson engages in communication on a one-to-one basis where instantaneous feedback is possible. Costs associated with interpersonal communication are normally very large.

 


Related Discussions:- What is personal selling

International marketing, with the aid of a diagram discuss the key issues o...

with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance

Marketing information, Marketing information: to perform the complex task ...

Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b

#tit, what is test marketing? explain the various approaches that are follo...

what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?

Product mix, factors influecing product mix

factors influecing product mix

Product mix, P r o du c t Mix: A product mix is the set of all ...

P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro

Major challenges facing a customer centric organization, Question: "The...

Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H

Customer analysis-demographic-psychographic , Customer Analysis It i...

Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy

How is a customer retained for a long period with business, How is a custom...

How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th

Positioning, What necessitated the replacement of traditional advertising w...

What necessitated the replacement of traditional advertising with positioning

Write short notes on pull sales promotion strategy, Write short notes on pu...

Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd