What is personal selling, Marketing Management

Assignment Help:

What is Personal Selling

Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, frequently representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by sponsor's representative. A salesperson engages in communication on a one-to-one basis where instantaneous feedback is possible. Costs associated with interpersonal communication are normally very large.

 


Related Discussions:- What is personal selling

Brand equity, Brand equity: to understand the dynamics of brand, Aaker pro...

Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo

Events also need to be promoted to make them successful, Question 1 The...

Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event

State the pricing and factors affecting pricing decisions, State the Pricin...

State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/

Administrative law from civil law and criminal law, Question 1: How dif...

Question 1: How different is administrative law from civil law and criminal law? Explain your answer by giving examples and citing court decisions. Question 2: What are

Break-even analysis, Break-Even Analysis   Break-even pricing (target p...

Break-Even Analysis   Break-even pricing (target profit pricing) is  tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta

Product, A good or service an organization makes in quantity to sell on the...

A good or service an organization makes in quantity to sell on the open market is a product.

Promotion mix, Developing a promotion mix is contingent on many factors, in...

Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s

Characteristics of consumer behavior, Question 1: (a) What do you mean...

Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte

What is competition based pricing, What is Competition Based Pricing In...

What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f

Decline stage - product life cycle, Decline Stage In the product life ...

Decline Stage In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following: a. Increa

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd