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What is Personal Selling
Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, frequently representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by sponsor's representative. A salesperson engages in communication on a one-to-one basis where instantaneous feedback is possible. Costs associated with interpersonal communication are normally very large.
Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you
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approches of test marketing in FMCG
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