What is personal selling, Marketing Management

Assignment Help:

What is Personal Selling

Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, frequently representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by sponsor's representative. A salesperson engages in communication on a one-to-one basis where instantaneous feedback is possible. Costs associated with interpersonal communication are normally very large.

 


Related Discussions:- What is personal selling

What are the product levels in marketing, What are the product levels in ma...

What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev

Brand equity, Brand E q ui t y: David Aakar described brand equity...

Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is

Marketing, describe the elements of a company''s marketing enviroments

describe the elements of a company''s marketing enviroments

Pricing strategy:, Should pricing reflect the cost of making the product, b...

Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product

Explain briefly social - ethical aspect of advertising, Q. Explain briefly ...

Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult

Primary difference between selling and marketing concept, Question: (a)...

Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks

Calculus, a) Use the simplified difference quotient method to find g''(x) f...

a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th

1313, In a production of West Side Story, eight actors are considered for t...

In a production of West Side Story, eight actors are considered for the male roles of Tony, Riff, and Bernardo. Is this a permutation or combination?

Advertising and advertising frequency, Adver tising Advertising ad...

Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine

1. “Consumer mind is a Black Box” –Discuss, #ques1. “Consumer mind is a Bla...

#ques1. “Consumer mind is a Black Box” –Discusstion..

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd