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What is Personal Selling
Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, frequently representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by sponsor's representative. A salesperson engages in communication on a one-to-one basis where instantaneous feedback is possible. Costs associated with interpersonal communication are normally very large.
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
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explain Henry Assael Model of buying decision behaviour along with diagram
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Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Why is environmental appraisal important for an organization
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying of products also as material
types of marketing planning that a business organization can adapt
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