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What is Personal Selling
Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, frequently representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by sponsor's representative. A salesperson engages in communication on a one-to-one basis where instantaneous feedback is possible. Costs associated with interpersonal communication are normally very large.
How should price be set on a product or service for the first time?
on line marketing
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
types of marketing planning that a business organization can adapt
CONSUMER MIND IS A BLACK BOX-DISCUSS
What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an
type of labeling
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
What is Commercialization or Crash Introduction Strategy Development? Commercialization or Crash Introduction: A crash introduction is about full scale commercialization
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