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What is Personal Selling
Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, frequently representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by sponsor's representative. A salesperson engages in communication on a one-to-one basis where instantaneous feedback is possible. Costs associated with interpersonal communication are normally very large.
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
Ari is 3 yrs older than eric. In 3 yrs from now, ari will be twice as old as eric will be. How old are they now?
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
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Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
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