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What is Personal Selling
Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, frequently representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by sponsor's representative. A salesperson engages in communication on a one-to-one basis where instantaneous feedback is possible. Costs associated with interpersonal communication are normally very large.
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
Defffinition of concepts of marketing
Identify FIVE main advantages of keeping an in-house IS function. There are several significant advantages of maintaining an in-house IS function, five are listed below. H
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
what is modern and traditional value delivery approach???
What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
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