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Maturity Stage
In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their products. Mostly products are in their maturity stage, and therefore, management contains the most experience with this stage.
a. Market modification is approach in which the company tries to raise the consumption of the existing product. It looks for new users and market segments. It tries to raise usage among existing customers. It can also reposition the brand to appeal to a bigger or faster-growing segment.
b. Product modification is approach to modify product characteristics. It can be accomplished by quality development, feature improvement, or style improvement.
c. Marketing mix modification is an approach in which the manufacture manager tries to increase sales by modifying one or more marketing mix elements.
Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
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What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t
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