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What is Brand Personality?
Brand Personality:
In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly promised concept both in the theory and practical relevance, while it came to positioning brand along with non-functional value in terms of feeling this Aronsis in consumers. For example: Raymond, it is a complete men, several brand strategy statements nowadays considers to the personality of a brand. Conversely, brand manager using these statements frequently tend to define character for several brands within the companies line into more or less the same terms.
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos
Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
Explain the various approaches that are followed by FMCG Companies in test marketing.
1;6;15;28....Calculate the general term for this sequence.
various approaches of test marketing
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
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