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What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any
various approches of test marketing in FMCG
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
product report and market segmentation of monorail companies
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
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