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Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
LEADERSHIP STYLES OF BILL GATES AND STEVE JOBS
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Q. Order Issued by MRTP Commission Regarding Unfair Trade? Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive
critically analyse diesel''s marketing mix strategies?
explain creative selling and its advantages
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
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