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Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
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various approaches that are followed by FMCG companies test marketing in marketing management
explain the varius approaches that are followed by f m c g companies in test marketing
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
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