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What is Multi Brand?
Multi Brand:
Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and appeal to various buying motives. This also permits a company to look up mere reseller’s space. At last company may develop divide brand names for various regions or countries perhaps to suit various cultures of language and many more. But within multi branding each brand might acquire only a small market share and none might be extremely profitable.
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi
Segmenting industrial markets: 1. Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (
three uses of product line stretching
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