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What is Multi Brand?
Multi Brand:
Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and appeal to various buying motives. This also permits a company to look up mere reseller’s space. At last company may develop divide brand names for various regions or countries perhaps to suit various cultures of language and many more. But within multi branding each brand might acquire only a small market share and none might be extremely profitable.
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
Defffinition of concepts of marketing
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