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What is Multi Brand?
Multi Brand:
Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and appeal to various buying motives. This also permits a company to look up mere reseller’s space. At last company may develop divide brand names for various regions or countries perhaps to suit various cultures of language and many more. But within multi branding each brand might acquire only a small market share and none might be extremely profitable.
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Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
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definition of brand
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