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Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
what is the significance of retail as an industry
What are the significant factors that have led to the success of Shoppers? Stop?
In a production of West Side Story, eight actors are considered for the male roles of Tony, Riff, and Bernardo. Is this a permutation or combination?
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
when in the organization would it be applicable to practice the 3 different buying situations
5
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
consumer mind is a black box
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