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Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t
images of differentiation tools in marketing
the various approaches that are followed by FMCG companies in test marketing
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